Marketing Plan for It's popcorn time Essay Example | Topics and Well Written Essays - 750 words

Marketing Plan for It's popcorn time - Essay Example To materialize the marketing vision, IPT needs to evolve strategic marketing plans which are crucial part of promoting products and services of an organization. The market plans are focused around Porter’s 4Ps (product, prices, place and promotion) and a good market strategy always takes these points on a priority basis. It is equally important that while planning appropriate market strategy, proper use of SWOT (strengths, weakness, opportunities and threats) analysis is taken up. Awareness of strengths and weaknesses in the company’s resources facilitate and match the opportunities and threats so as to provide a competitive edge to their rivals. SWOT analysis is an important tool to up grade internal strengths of the company to meet the external opportunities and exploit them in a manner that would provide the companies with cutting edge advantage over their rivals. Franchising has become a very important tool of expanding business globally and helps maintain an edge over their competitors. In the recent times, internet has redefined the communication with its far reaching implications and has become one of the most important parts of any business strategy. With so much choice in the open market, the updated and informed website gives the unique advantages of the products and their usefulness to draw in new customers while keeping the old. The customer is always interested in the end result of his purchase so he needs to be shown the extra benefits that he would be getting on the purchase! The feedbacks give the company opportunity to keep up with the constantly changing requirements of the consumers. The fundamental principle of marketing is to promote a committed clientele through quality goods and services. It is for this purpose that market strategies of big business houses and corporate bodies try to promote their goods and

Role of Nurse Educators in Saudi Arabia Essay Example | Topics and Well Written Essays - 2500 words

Role of Nurse Educators in Saudi Arabia - Essay Example To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. With all this responsibility, one is bound to ask 'How do nurse educators define, perceive and construct their own teaching professionalism especially in light of the changes in health care provision' It is in this spirit that I conduct this study. I seek to determine the roles of a professional nurse educator and their work strategy to know how they deal with the responsibility and at the same time determine how they gauge their efficiency. The focus of the study is mainly on their teaching strategies, how they assess the development of nurses and their action plan for academic and practical sessions. Results from this data is hoped to provide a reference for understanding and improving the nursing educator profession and professionalism. Literature Review Many researchers and scholars have made several contributions towards the various aspects surrounding the profession of nurse educators. Research regarding the core competencies expected of a nurse educator is particularly popular and has led to interesting results. Heath, Potter and Perry (1995) focused on the academic qualification and work setting of nurse educators as they state that nurse educators are primarily those who are working in the academic arena and have attained their master's or doctoral degree. They add they can also be those who work in the staff development department of health care agencies... This essay stresses that nurse educators are those in the academia and clinical settings who persevere to educate future nurses and at the same time produce scholarship that will advance the field. They are the force that design, evaluate, implement and revise the current content and pedagogies of the academic and continuing curriculum for nurse education. To become one means to have the competence to inculcate the ideologies and values of nursing care provision among students, ability to determine new roles brought about by socio-professional changes and has the conceptual knowledge and experience to provide a holistic academic and clinical educational experience to the learner. This study uses Grounded Theory proposed by Glaser and Strauss in order to study the role of nurse educators in Saudi Arabia. The method involves obtaining data on their daily activities and generates theories or explanations of human behavior and social processes. Some nurse educators are expected to find it hard to answer some questions posed during the interview. Grounded theory is deemed to be effective and appropriate in collecting the data from the nurse educators from both clinical and academic background in the form of codes or key points derived and interpreted during the conversation with the participants. The analytical tool will facilitate in exploring the setting of human action at the time of interview with the nurse educators, nurses and managers.