Transparent OLED Free Essay Example, 3750 words

This will enable the company to focus on particular segments in each phase. Each of these phases will try to increase and improve the market share of the company and the product awareness among customers. A break up of a few of the activities for the four phases is provided below: Phase 1: To market our product, to create and establish consumer awareness of our product To attract and retain customers through effective customer service, marketing and creation of product awareness. To aim at targeting the main cities in the US. These include, New York which has the highest population in the US, Los Angeles, Chicago and Houston. The total number of bikes in New York alone is over 1,100,000 (as of 2004). The aim is to gain as much as 50 % of the bikers to buy the product. Phase 2: With the establishment of the market expertise, consumer loyalty and word of mouth marketing, our focus is to look forward at capitalizing on these major cities. After this, efforts will be made to reach out to other smaller cities, like Philadelphia, Phoenix, Dallas, San Antonio, Detroit, San Francisco and others Aim will be to reach out to as many customers as possible, by use of marketing techniques and sales promotions Efforts to develop links with motorcycle companies and helmet showrooms will be made to reach out to a wider range of people. Ensure complete customer satisfaction of customer and keep up continous development and improvements in the product. Phase 3: This stage will aim at reinforcing the brand, and strengthening our corporate position Expand the business to most of the states of US in terms of physical stores Develop an eCommerce website for the company and cater to various parts of the world. Gain a return on invest and try to reach breakeven at the earliest. Develop the e Commerce website, with a lot of information and possibly into a network for bikers to share experiences. We will write a custom essay sample on Transparent OLED or any topic specifically for you Only $17.96 $11.86/pageorder now Include real time traffic updates and other biker related update gradually from the basic eCommerce website. Phase 4: Complete target on globalization Try to reach out to countries with high number of motor vehicles Develop physical stores in places like the United Kingdom, and across Europe. About the Innovation This innovation has been developed to provide motorcyclist with an exemplary product. The ‘Neoview OLEDs’, is a product which provides the customers, i.e. the riders, with a helmet which has a visor with the ability to conduct a number of functions. The innovation aims at including within the normal helmet, a visor which provides the rider with numerous information like, a navigation system with a voice command, a Bluetooth which will be connected to the phone and will work on a voice command, details of the bike, like the gas level warnings, and any and all warning lights that would be required by the motorcyclist to have a safe and tension free ride.